The Skinny on Juice with Eugene Kim, COO of Pressed Juicery

The Skinny on Juice with Eugene Kim, COO of Pressed Juicery

Shashi Reddy

Eating a colorful diet, rich in organic fruits and vegetables, is key to maintaining a healthy lifestyle and fueling your workouts. Fresh pressed juice is a fantastically efficient and delicious way to get essential nutrients and antioxidants without any preservatives, empty calories, or much fuss. For instance, carrots contain immune-boosting beta-carotene, which the body converts into Vitamin A, and one cup of watercress only has 4 calories while packing 24% and 22% respectively of your daily value of Vitamins C and A. Additionally, beetroot juice is one of the richest natural sources of nitrates, compounds which improve blood flow, and studies have shown that beetroot juice may help the body respond better to exercise (we’ll drink to that). Plus, knocking back a tall glass of green juice is much easier than eating 2-4 pounds of produce. We recently chatted with Eugene Kim, COO of Pressed Juicery, on how best to incorporate juice into your daily routine and some surprising myths about juicing:Daily Juice. For juice virgins, Eugene recommends starting the day with a glass of green juice, just one a day. Starting your morning with greens will not only give you energy and deep nutrition, but will also set you up for making healthier choices throughout the day. Over time, the goal is to drink 2-3 16oz. juices during the day and eating clean and healthy meals throughout the day.

Best Juicer. While Pressed Juicery uses a hydraulic press to maximize juice extraction and maintain its integrity by minimizing exposure to air (once juice hits oxygen, it begins to decay), that can be costly to do at home. Eugene recommends using a Breville or Hurom juicer for a more economical way to enjoy juice.

Go-to Recipe. One of Eugene’s favorite juices is Pressed’s “Greens 3”. He shared the recipe with us below:

3-4 leaves kale, stalks removed and roughly chopped

1 small cucumber, peeled if not organic

2 stalks of celery

1 small handful of spinach

1 small head romaine lettuce, roughly chopped

1 small handful of parsley

1 fuji apple, quarterd

½ lemon, peeled

½ inch fresh ginger, peeled

Combine all ingredients in your juicer and enjoy! Add extra lemon juice and ginger to taste.

Biggest Misconception About Juicing. According to Eugene, the biggest myth about juicing is that all juices are created equal. It’s no secret that juice bars are a rapidly growing industry; while it’s an encouraging trend that consumers are seeking to improve their diets, it is startling how little regulation there is. Up until recently, the FDA only had to deal with a handful of beverage conglomerates, like Coke or Pepsi, but with juice bars popping up on practically every street corner in major cities, the FDA is scrambling to keep up with enforcement. There are, in fact, very strict federal rules for manufacturing and selling juice, but many juice vendors are operating under the radar because the FDA is ill-equipped to handle a large influx of new entities. As a result, false claims are legion, such as passing off frozen or conventional produce as fresh and organic. Poor processes are even resulting in unsafe products on the market. Pressed Juicery has their own scientists who routinely test competitors’ juices as well as their own, and they have found that some manufacturers sneak in fillers like water, preservatives, and aspartame! Furthermore, juice that you buy at a grocery store may have been made a month ago because of the inefficiencies of getting a product to shelf. To stay safe, make your juice at home or buy from trusted companies who uphold best practices.  

The Skinny on Cleanses. Pressed Juicery believes that juice cleansing can be a safe and healthy way to reset the body. However, steer clear of crash diets (just say no to deprivation or starvation diets, which inevitably backfire), and opt for a cleanse that delivers a high volume of nutrients into your bloodstream while your digestive system rests and takes a break. For many people, a 3- or 5- day cleanse every so often is the way to go, but for others, it makes more sense to cleanse one day a week. Pressed Juicery offers custom cleanses and works with you to figure out a plan that best suits your lifestyle. Bottom line - get a clean and lean body while sticking to healthy habits.


Photo Credit: Pressed Juicery