Launched in 2011, FITiST pioneered the new form of gym membership. Named one of the Fast Company's top innovators in fitness, FITiST was the first online fitness and wellness platform offering one-stop access to the best of the best boutique studios in New York City and Los Angeles.


The FITiST Collective gathers the best of the best in fitness under one roof, while providing instructors and existing studios an opportunity to build their businesses in a shared place. The FITiST Collective also brings the hottest trends in boutique fitness to different locations and out-of-the-box experiences. NOW IN VEGAS! Learn more >


FITiST Labs is a strategic and brand consultancy founded by the FITiST founders, who have backgrounds in finance, retail, and the building, operating and marketing of major consumer-facing brands. Learn more >